By The Book Comic

Weather Channel
by Frank Batten, Jeffrey L. Cruikshank

📕 Weather Channel — CLICK HERE 📕

• Format: hardcover, 276 pages
• Author: Frank Batten, Jeffrey L. Cruikshank
• ISBN: 9781578515592 (1578515599)
• Release date: July 1, 2002
• Genres: business
• Language: english
• Publisher: Harvard Business Review Press

About The Book

The Barnes & Noble Review

Considering that The Weather Channel is widely acknowledged to be one of cable television’s strongest brands, it’s surprising to hear that two decades ago the company’s birth was almost universally met with dismissive groans and derisive jokes. To celebrate the triumphant 20-year anniversary of his brainchild, Frank Batten, former

CEO and chairman of Landmark Communications, Inc. (the corporate owner of The Weather Channel), chronicles the conception, growth, and maturation of the network in this terrifically written and superbly entertaining book.

Batten begins his story with a brief history of Landmark Communications, Inc., the Virginia-based media empire of newspapers and radio stations, which, way back in the ’60s, was also one of the first companies to perceive the value of the budding cable TV industry. One of Landmark’s aspirations was to establish a nationwide cable network in the style of CNN or ESPN, a dream that was eventually realized when Batten partnered with ABC weatherman John Coleman. In today’s high-tech wonderland, it’s hard to imagine the horse-and-buggy days of early cable, but this book vividly recalls those times, especially in a charming and suspenseful retelling of the frenzied hours leading up to The Weather Channel’s official launch on May 2, 1982. In a tale that itself could easily become the stuff of television drama, Batten recalls how his team faced the prospect of showing their colleagues and investors screens of static until an anonymous handyman pitched in and saved them from total disaster. I won’t say any more, because this section of the book is too much fun to be paraphrased: You really need to read it for yourself!

If you are a weather junkie, there’s much information here about how forecasting has become a technologically sophisticated field, and as a bonus, a sprightly epilogue explains how a typical weathercast is put together and potentially dangerous onsite segments are made. And, students of leadership or entrepreneurship will certainly appreciate Batten’s many insights into risk taking, dealing with clashing egos, and good managerial technique. (Holly McGuire)

Holly McGuire is a book editor and consultant based in Chicago, Illinois.

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